Revised Generalized Ethnocentrism Scale (GENE)

Revised Generalized Ethnocentrism Scale (GENE)
Neuliep & McCroskey‚ 1997
 
1.    Most other cultures are backward compared to my culture.
2.    My culture should be the role model for other cultures.
3.    People from other cultures act strange when they come to my culture.
4.    Lifestyles in other cultures are just as valid as those in my culture.
5.    Other cultures should try to be more like my culture.
6.    I am not interested in the values and customs of other cultures.
7.    People in my culture could learn a lot from people in other cultures.
8.    Most people from other cultures just don't know what's good for them.
9.    I respect the values and customs of other cultures.
10.Other cultures are smart to look up to our culture.
11.Most people would be happier if they lived like people in my culture.
12.I have many friends from different cultures.
13.People in my culture have just about the best lifestyles of anywhere.
14.Lifestyles in other cultures are not as valid as those in my culture.
15.I am very interested in the values and customs of other cultures.
16.I apply my values when judging people who are different.
17.I see people who are similar to me as virtuous.
18.I do not cooperate with people who are different.
19.Most people in my culture just don't know what is good for them.
20.I do not trust people who are different.
21.I dislike interacting with people from different cultures.
22.I have little respect for the values and customs of other cultures.
United States Ethnocentrism (USE)
At Neuliep & McCroskey‚ 1997
 
1.    Other countries should model themselves after the United States.
2.    People in the United States have just about the best lifestyles of anywhere else.
3.    People in the United States could learn a lot from people of other countries.
4.    The United States is a poor example of how to run a country.
5.    Most people would be happier if they lived like people in the United States.
6.    Most other countries are backward in comparison with the United States.
7.    The United States is a poor role model for other countries.
8.    Lifestyles in other countries are just a valid as in the United States.
9.    Countries are smart to look up to the United States.
10.Life in the United States is much better than most other places.
11.The United States should be the role model of the world.
12.Countries really should not use the United States as a role model.
13.A lot of other countries are primitive compared to the United States.
14.I enjoy learning about the customs and values of other countries.
15.Although different‚ most countries have equally valid value systems.
16.The United States would be better if it were more like other countries.
Generalized Ethnocentrism (GENE) Scale
At Neuliep & McCroskey‚ 1997
 
1. Other countries should model themselves after my country.
2. People in my country have just about the best lifestyles of anywhere else.
3. My country should be the role model of the world.
4. Most other countries are backward in comparison with my country.
5. Most people would be happier if they lived like people in my country.
6. My country is a poor example of how to run a country.
7. My country is a poor role model for other countries.
8. Lifestyles in other countries are just a valid as in my country.
9. Countries are smart to look up to my country.
10. Life in my country is much better than most other places.
11. People in my country could learn a lot from people of other countries.
12. Countries really should not use my country as a role model.
13. A lot of other countries are primitive compared to my country.
14. I enjoy learning about the customs and values of other countries.
15. Although different‚ most countries have equally valid value systems.
16. I'm not interested in the values and customs of other countries.
17. Many other countries have really strange and unusual customs as compared to mine.
18. People from other countries act strange and unusual when they come into my country.
19. People should respect the values of customs of other countries.
20. I have little respect for the values and customs of other countries.
21. Most people from other cultures just don't know what is good for them.
Strongly Disagree = 1; Disagree = 1; Neutral = 3; Agree = 4; Strongly Agree = 5;
Recode questions 4‚ 7‚ & 9
dr‎op questions 3‚ 6‚ 12‚ 15‚ 16‚ 17‚ 19
After you have recoded the previous questions‚ add all of the responses to the remaining 15 items together to get your composite ethnocentrism score.
 
 

Neuliep‚ J. W. (2002). Assessing the Reliability and Validity of the Generalized Ethnocentrism Scale‚ Journal of Intercultural Communication Research‚ 31‚ 201-215.

Neuliep‚ J. W.‚ & McCroskey‚ J. C.(1997).The development of a U. S. and generalized ethnocentrism scale. Communication Research Reports‚ 14‚ 385-398.