Generalized Attitude Measure

Attitude Life & Health

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Generalized Attitude Measure – GAM

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1) Good 1 2 3 4 5 6 7 Bad
2) Wrong1 2 3 4 5 6 7 Right
3) Harmful 1 2 3 4 5 6 7 Beneficial
4) Fair 1 2 3 4 5 6 7 Unfair
5) Wise 1 2 3 4 5 6 7 Foolish
6) Negative 1 2 3 4 5 6 7 Positive
 
“1” and “7” indicate a very strong feeling. Numbers “2” and “6” indicate a strong feeling. Numbers “3” and “5” indicate a fairly week feeling. Number “4” indicates you are undecided or do not understand
Reverse code: 1‚ 3‚ & 4
 

McCroskey‚ J. C. (1966).Experimental studies of the effects of ethos and evidence in persuasive communication. Unpublished doctoral dissertation .Pennsylvania State University.

McCroskey‚ J. C.‚ & Richmond‚ V. P.(1989).Bipolar scales. In P. Emmert & L. L. Barker (Eds.)‚ Measurement of Communication Behavior (pp. 154-167).New York: Longman.

McCroskey‚ J. C.‚ & Richmond‚ V. P.(1996).Fundamentals of human communication: An interpersonal perspective. Prospect Heights‚ IL: Waveland Press.

McCroskey‚ J. C. (2006). Reliability and Validity of the Generalized Attitude Measure and Generalized Belief Measure. Communication Quarterly 54(3):265-274.

Cite this article

mohammad looti (2026). Generalized Attitude Measure. PSYCHOLOGICAL SCALES. Retrieved from https://scales.arabpsychology.com/s/generalized-attitude-measure/

mohammad looti. "Generalized Attitude Measure." PSYCHOLOGICAL SCALES, 23 Apr. 2026, https://scales.arabpsychology.com/s/generalized-attitude-measure/.

mohammad looti. "Generalized Attitude Measure." PSYCHOLOGICAL SCALES, 2026. https://scales.arabpsychology.com/s/generalized-attitude-measure/.

mohammad looti (2026) 'Generalized Attitude Measure', PSYCHOLOGICAL SCALES. Available at: https://scales.arabpsychology.com/s/generalized-attitude-measure/.

[1] mohammad looti, "Generalized Attitude Measure," PSYCHOLOGICAL SCALES, vol. X, no. Y, ص Z-Z, April, 2026.

mohammad looti. Generalized Attitude Measure. PSYCHOLOGICAL SCALES. 2026;vol(issue):pages.

Related terms:

  1. Generalized Belief Measure
  2. Generalized Contentment Scale (GCS)
  3. Generalized Self-Efficacy
  4. Generalized Expectancy for Success Scale (GESS)
  5. Generalized Expectancy for Success Scale- revised (GESS-R)
  6. Revised Generalized Ethnocentrism Scale (GENE)
  7. Generalized Anxiety Disorder Screener-7 (GAD-7)
  8. Kutcher Generalized Social Anxiety Disorder Scale for Adolescents (K-GSADS-A)
  9. Generalized Anxiety Disorder Assessment (GAD-7)
  10. Acceptability of Intervention Measure, Intervention Appropriateness Measure, and Feasibility of Intervention Measure
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