Various Social Attitude Scales

Various Social Attitude Scales
Campbell 1966
1.    A. My progress toward the goals of success I set for myself has been disappointing.
B. I feel that I have made significant progress toward the goals of success I set for myself.
2.    A. The conception I now have of myself is more complimentary than the conception I have had in the past.
B. I now have a less complimentary conception of myself than I have had in the past.
3.    A. In determining how others feel about me‚ I am not confident in my ability to do so.
B. I am confident of my ability to ascertain how others feel about me.
4.    A. Knowing the evaluation s of myself by others is important for the way I see myself.
B. The way I see myself does not depend upon my knowing the evaluations of me by others.
5.    A. In a given situation‚ I am inadequate in telling how others perceive me.
B. It is my feeling that I am able adequately to tell how others perceive me in a given situation.
6.    A. I tend to identify myself in terms of the reaction s of others toward me.
B. The way others react toward me does not influence the way I tend to react toward those others.
7.    A. The way I play my role in a given social situation is dependent upon how I conceive myself.
B. I n a given social situation‚ the way I play my role is dependent upon how others conceive me.
8.    A. Myself conception is not shaped by factors external to the given social situation in which I am playing a role.
B. The conception I have of myself is shaped by the way I play my role in a given social situation.
1.    A. Schools and colleges should teach their students to accept their morals of society and to adjust themselves to community life.
B. The primary purpose of education is to make the student independent and to help him develop his own conceptions of life‚ morals and values.
2.    A. Since man is basically evil he must be taught to accept society and his innate spontaneity must be constrained by regulations.
B. Man is fundamentally good and will always develop his good faculties under positive environmental conditions.
3.    A. Good and evil are values which are determined by society or religious concepts.
B. Man should consider all moral values in relation to himself; he alone is the standard (of judgment) of good and evil.
4.    A. The U.S.A. places great emphasis on developing people who are well- adjusted to society and who take an active responsible role in social life.
B. The U.S.A. encourages a self-dependent‚ and Individualistic attitude towards life.
5.    A. The integrated person is capable of getting along by himself and avoids unnecessary social contacts.
B. A well - adjusted and mature person seeks and enjoys social contacts and likes to affiliate with others.
6.    A. Mature persons use their Individual aspiration s alone as a standard of self-evaluation.
B. The only way to attain appropriate self- evaluation is by comparing one's self with the community in which one lives.
7.    A. Fraternity life is too dominant because it does not give students a chance to stand entirely on their own feet‚ to get a real estimation of themselves and to develop their own social relations.
B. Fraternities and sororities are very positive because they help students who are away from home for the first time to get adjusted to the new form of life.
8.    A. There are no basic values worth striving for except those which come from the Individual himself.
B. Man should strive to meet fundamental values which are pointed out by society and religion.
1.    A. "A loaf of bread‚ a jug of wine..." this epitomizes all the material requirements for personal happiness.
B. "A loaf of bread and a jug of wine" may have been alright for someone who hasn't known anything else‚ but let's face it; in twentieth century America we approach happiness as the carpet gets thicker and the steaks less "rare."
2.    A. My philosophy is: to have or to have not is the question‚ and if I'm lucky enough to have‚ I'm going to enjoy it.
B. To have wealth and material goods is not more conducive to happiness than to have debts and cancer.
3.    A. An orderly‚ uncluttered house and a well-kept lawn will be important features of ray future home.
B. I'm frankly not really interested in how my physical surroundings will be disposed in my future home.
4.    A. The joys which wealth and material possessions bring are superficial and short-term as compared to the real joys in life.
B. The only people who can say "money can't buy happiness" are those who never had a chance to try.
5.    A. A society that worships such extravagances as "golf mobiles" and all electric kitchens is indeed a "sick" society.
B. If things were such that everybody in the world had stereophonic record players and champagne‚ wars would probably be obsolete.
6.    A. To conjecture upon the size of one's starting salary when leaving college is a natural tendency on the part of a modern college student.
B. A person with a "healthy" value system rarely if ever reflects on his future salary.
7.    A. Neatness and physical appearance of my like-sexed friends are entirely accidental in terms of my associations.
B. Important determinants in my choice of like - sexed friends in my living group at college are physical attractiveness and stylishness of dress.
8.    A. A place for everything and everything in it's place is a good maxim to abide by.
B. Although cleanliness is important in material things‚ order‚ per se‚ bores me.
Social Attitudes
1.    A. Confidence in others is seldom misplaced.
B. I f you leave y o u r self-open to being hurt‚ you probably will be.
2.    A. People would rather help than hurt one another.
B. In this dog-eat-dog world‚ you can't trust anyone.
3.    A. Working for others is a situation of basic in security.
B. Friends and co-workers are the best security that a person can have.
4.    A. Faith in others is essential for survival these days.
B. ha‎ving faith in others is just asking for trouble.
5.    A. If an acquaintance asks to borrow money‚ it is better to try to avoid lending it.
B. Being able to help those in need is part of the joy of living.
6.    A. The golden rule is still the best rule to live by.
B. Nice guys finish last.
7.    A. You can't beat city hall.
B. Where there's a will there's a way.
8.    A. There's no place for friendship in business.
B. Business' first function is to meet a social need.
Cosmopolitan - Local Measure
1.    A. It's a good idea to look around for a place to settle but there's nothing like setting one's roots in one spot.
B. When it comes to what I do in my spare time I don't pay much attention to what people might think.
2.    A. I don't care to know people unless there is something to the person.
B. I judge a man by who he is more than I do by what kind of person he is.
3.    A. It's best to join clubs where there are people most like yourself.
B. It's best to know a few se‎lected people than a lot of them.
4.    A. News from home seems more meaningful than other news found in the newspaper.
B. In order to better himself and his family‚ a man sometimes has to give up some of his friends.
5.    A. In general‚ it is preferable reading daily newspapers than magazines.
B. If a person gets tired of people he's known for years he should stop seeing them.
6.    A. Joining such clubs as the Elks and Kiwanis is preferable over such clubs as debate and cultural ones.
B. One of the best ways to judge a man is by his success in his job or career.
7.    A. The findings of science may someday show that many of our most deeply-held beliefs are wrong.
B. If given a choice between an American good or item and a foreign one‚ I would se‎lect the American good even if the foreign good was slightly cheaper.
8.    A. people ought to pay more attention to new ideas‚ even if they seem to go against the American way of life.
B. It is best to borrow needed funds from close friends or one's family than from a bank or loan firm.
Foreign Policy
1.    A. The important thing for the U.S. foreign aid program is to see to it that poor countries benefit.
B. The important thing for the U.S. foreign aid program is to see to it that the U.S. gains a political advantage.
2.    A. If the U.S. policy of regional blocs of countries protects the member states‚ it is a good policy.
B. If the U.S. policy of regional blocs of countries cr‎eates difficult world conditions for small neutral countries‚ it is a bad policy.
3.    A. The laws of the United States should be used as a model for developing international laws.
B. International laws should be developed out of the laws of all nations.
4.    A. U.S. foreign trade is desirable if it raises the standard of living of all countries Involved in the trades.
B. U.S. foreign trade is desirable if it raises the U.S. standard of living.
5.    A. A U.S. citizen must remember his duty to his country whatever the international issue.
B. The position a U.S. citizen takes on an international issue should depend on how much good it does for how many people in the world‚ regardless of their nation.
6.    A. The United States should abide by United Nations decisions‚ whether it agrees with them or not.
B. The United States should abide by United Nations decisions only if it agrees with them.
7.    A. It will be all right if Communism replaces capitalism if it means a better life for most people in the world.
B. Capitalism must be defended against attack.
8.    A. Countries needing our agricultural surpluses should pay for them instead of getting something for nothing.
B. Countries needing our agricultural surpluses should get them free if we cannot use them.
A= Statement A is entirely preferred to Statement B as an expression of my opinion.
a = Statement A is somewhat preferred over Statement B.
? = I cannot choose between A and B.
b = Statement B is somewhat preferred to Statement A.
B = Statement B is entirely preferred to Statement A as an expression of my opinion.
This instrument can be found at: Measures of social psychological attitudes

Campbell‚ D. T. (1950). The indirect assessment of social attitudes. Psychological Bulletin‚ 47(1)‚ 15-38.

Campbell‚ D. Unpublished papers‚ Department of Psychology‚ Northwestern University.

Robinson‚ John P.‚ Shaver‚ Phillip R. (1969). Measures of Political Attitudes. Institute for Social Research‚ University of Michigan/. Ann Arbor‚ Michigan