Socio Communicative Orientation Scale (SCO)

Socio Communicative Orientation Scale (SCO)
Richmond‚ &  McCroskey‚ 1996
 
1.    helpful
2.    defends own beliefs
3.    independent
4.    responsive to others
5.    forceful
6.    has strong personality
7.    sympathetic
8.    compassionate
9.    assertive
10.sensitive to the needs of others
11.dominant
12.sincere
13.gentle
14.willing to take a stand
15.warm
16.tender
17.friendly
18.acts as a leader
19.aggressive
20.competitive
 
5) strongly agree that it applies‚ (4) agree that it applies‚ (3) are undecided‚ (2) disagree that it applies‚ or (1) strongly disagree
Scoring:
For your assertiveness score‚ add responses to items 2‚ 3‚ 5‚ 6‚ 9‚ 11‚ 14‚ 18‚ and 20.
For your responsiveness score‚ add responses to items 1‚ 4‚ 7‚ 8‚ 10‚ 12‚ 13‚ 15‚ 16‚ 17.
 
 

Richmond‚ V. P.‚ & McCroskey‚ J. C. (1990). Reliability and separation of factors on the assertiveness-responsiveness scale. Psychological Reports‚ 67‚ 449-450.