Perceived Cultural Distance
Adoption by Wei-Hsuan Wang 2009
1. Climate (such as the temperature and the rainfall).
2. Physical environment (such as the neighborhood‚ the density of population).
3. Transportation tool or style.
4. Food (the cooking and eating style).
5. Clothes (the dressing style).
6. The types of leisure activities.
7. Pace of life.
8. Material comfort (Standard of living).
9. Language (the languages used in your country and in the U.S.).
10. Communication style (such as directness or indirectness).
11. General education level for most people.
12. Education style (such as class interaction‚ teacher’s expectation).
14. Family structure (such as the general size of family‚ generations living together).
15. The usual age of getting married.
16. The values of family.
This instrument can be found online at: https://www.lib.utexas.edu/etd/d/2009/wangw58087/wangw58087.pdf
1 = no difference; 2 = slight difference; 3 = moderate difference; 4 = great difference; 5 = extreme difference