Charity Organization Donations–Model Questionnaire

Abstract

The Charity Organization Donations–Model (D’Souza et al., 2023) was developed to assess the effects of brand image on commitment to donate to faith-based charities. This measurement model was designed for a study conducted with a sample of adults residing in a suburban metropolitan area in the Australian city of Melbourne who attended a charity fundraising event. The current constructs were measured in this sample using a total of 16 items adapted from previous sources (e.g., Furnham, 1995; Hibbert, 1996). Factor analysis, reliability, and validity results were reported for these items.

Keywords

Nonprofit Organizations; Faith-Based Charities; Image; Trust; Emotions; Commitment; Donations; Measurement Model.

Authors

D’Souza, Clare; Valladares, Lorraine; Ratten, Vanessa; Nanere, Marthin; Ahmed, Tanvir; Nguyen, Ninh; Marimuthu, Malliga.

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Purpose

The purpose of this measurement model is to identify a charity’s brand image and its relationship to trust, commitment, and emotions, which are not only critically important for enhancing the charity’s image but also leveraging motivation for donorship.

Validity

Convergent Validity: The average variance extracted (AVE) for nearly all the variables was well within the recommended range (.50) with the exception of reputation which had an estimated AVE of 0.47.

Discriminant Validity: The square root of AVE was larger than the correlation coefficient for each pair of constructs.

Reliability

Internal Consistency: Composite reliability (CR) values ranged from .70 to .85.

Factor Analysis

Confirmatory Factor Analysis: The fit indices for the four factors were within the recommended range: χ2 = 135.429, degrees of freedom [df] = 92; p =.002; CFI = .97; IFI = .97; TLI = .97, GFI = .93, AGFI = .91, NFI = .93 and RMSEA = .04.

Instrument

Test Type: Original Inventory/Questionnaire.

Format: Likert scales, from strongly agree to strongly disagree on a 7-point scale, are used to measure participants’ responses.

Language Available: English.

Population Group: Human (Male; Female).

Age Group: Adulthood (18 yrs & older).

Population Details: Respondents were adults attending a charity fundraising event in Australia.

Test Methodology: Test Validity; Convergent Validity; Discriminant Validity; Test Reliability; Internal Consistency; Factor Analysis; Confirmatory Factor Analysis; Measurement Model.

Keywords

Brand Preferences; Charitable Behavior; Faith Based Organizations; Fundraising; Nonprofit Organizations; Organizational and Occupational Measures; Measurement Models.

Authors

Author ORCID Identifiers:

• Nanere, Marthin: http://orcid.org/0000-0002-0595-5848

• Nguyen, Ninh: http://orcid.org/0000-0001-6050-2633

Affiliation and Email Addresses:

• D’Souza, Clare: La Trobe University, College of Arts, Social Sciences and Commerce La Trobe Business School, Yunus Social Business Centre.

  • Email: [email protected]

• Valladares, Lorraine: Melbourne University, Department of Psychology.

  • Email: No data is Available

• Ratten, Vanessa: La Trobe University, La Trobe Business School Department of Management, Sport and Tourism, Entrepreneurship and Innovation.

  • Email: No data is Available

• Nanere, Marthin: La Trobe University, La Trobe Business School.

  • Email: No data is Available

• Ahmed, Tanvir: La Trobe University, College of Arts, Social Sciences and Commerce La Trobe Business School, Department of Economics, Finance and Marketing.

  • Email: No data is Available

• Nguyen, Ninh: Charles Darwin University, Asia Pacific College of Business and Law Marketing.

  • Email: No data is Available

• Marimuthu, Malliga: La Trobe University, College of Arts, Social Sciences and Commerce La Trobe Business School, Department of Economics, Finance and Marketing.

  • Email: No data is Available

Correspondence Address:

D’Souza, Clare: La Trobe University, College of Arts, Social Sciences and Commerce, La Trobe Business School, Department of Economics Finance and Marketing, Yunus Social Business Centre, Melbourne, Victoria, Australia, [email protected]

Permissions & Fee and Test Year

Permissions: Contact Publisher for permissions.

Commercial: No

Fee: No

Test Year: 2023.

References

D’Souza, C., Valladares, L., Ratten, V., Nanere, M., Ahmed, T., Nguyen, N., & Marimuthu, M. (2023). The effects of religious participation and brand image on commitment to donate to faith-based charities. Journal of Nonprofit & Public Sector Marketing, 35(1), 81–109. https://doi.org/10.1080/10495142.2021.1953670

Items of the Charity Organization Donations–Model (D’Souza et al., 2023)

Number of Items: This is a 16-item scale.

Factors and Subscales:

• Commitment

• Image

• Trust

• Emotions

Items for the Charity Organization Donations Model

This section outlines various items categorized under different dimensions, which are used to assess perceptions and behaviors related to charity donations.

Commitment

• I would describe myself as a loyal supporter of this charity.

• I feel a sense of belonging to this charity.

• I will be giving more to this nonprofit next year.

• It is clear what work that this charity does.

• I care about the long-term success of this charity.

• There is public recognition for giving to this charity.

• There are often opportunities to donate to this charity.

Image

• I believe this charity shows compassion.

• This charity performs their duties well toward society.

• This charity is successful in helping the needy.

• My perception of this charity is positive.

Trust

• I would trust this charity to use donated funds appropriately.

• I would trust this charity to conduct their operations ethically.

• I would trust this charity to always act in the best interest of the cause.

Emotions

• If I never gave to this Charity, I would feel bad about myself.

• I often give to this Charity because I would feel guilty if I did not.

Note: Items are rated from strongly agree to strongly disagree on a 7-point scale.