BEHAVIORAL APPROACH SYSTEM (BAS)

n. one of two motivational systems which govern human and animal behavior. Activated by incentive motivation, the response is towards the stimuli as something desired. It is associated with positive affective responses being generated and, thus, behavior is further positively reinforced. Prposed by British psychologist Jeffrey Alan Gray (1934-2004). Compare behavioral inhibition system.

BEHAVIORAL APPROACH SYSTEM (BAS): “The Behavioral Approach System (BAC) activates an approach behavior, and this is in response to favorable cues geared towards reward. “
 

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Related terms:

  1. Behavioral Psychology (behavioral approach)
  2. behavioral avoidance-inhibition Scales (BIS-BAS)
  3. APPROACH-APPROACH CONFLICT
  4. behavioral approach system
  5. Brief Assessment Schedule Depression (BAS-D)
  6. Body Appreciation Scale (BAS)
  7. Bidimensional Acculturation Scale for Hispanics (BAS)
  8. Ethnographic Approach
  9. Integrative Approach
  10. Behavioristic Approach to Personality by B.F. Skinner