an emotionally conflicted situation involving a choice between two equally desirable but incompatible goals, for example, a person may want to eat at home but also want equally much to try a new restaurant. Also known as double-approach conflict. See also approach-avoidance conflict.
APPROACH-APPROACH CONFLICT: “A person with an approach-approach conflict may have received invites to two parties at the exact same time, want to go to both equally, but have to make a choice between them – leading to conflict.”