SOCIOCULTURAL ATTITUDES TOWARDS APPEARANCE SCALE (SATAQ)

Importance
1. TV programs are an important source of information about fashion and “being attractive”.
2. TV commercials are an important source of information about fashion and “being attractive”.
3. Music videos on TV are an important source of information about fashion and “being attractive”.
4. Magazine articles are an important source of information about fashion and “being attractive”.
5. Magazine advertisements are an important source of information about fashion and “being attractive”.
6. Pictures in magazines are an important source of information about fashion and “being attractive”.
7. Movies are an important source of information about fashion and “being attractive”.
8. Movie stars are an important source of information about fashion and “being attractive”.
9. Famous people are an important source of information about fashion and “being attractive”.
 
Pressures
1. I’ve felt pressure from TV or magazines to lose weight.
2. I’ve felt pressure from TV or magazines to look pretty.
3. I’ve felt pressure from TV or magazines to be thin.
4. I’ve felt pressure from TV or magazines to have a perfect body
5. I’ve felt pressure from TV or magazines to diet.
6. I’ve felt pressure from TV or magazines to exercise.
7. I’ve felt pressure from TV or magazines to change my appearance.
 
Internalization-TV/Mag
1. I would like my body to look like the people who are on TV.
2. I would like my body to look like the models who appear in magazines.
3. I would like my body to look like the people who are in movies.
4. I wish I looked like the models in music videos.
5. I try to look like the people on TV.
6. I try to look like the people in music videos.
 
Internalization-Athlete
1. I wish I looked as athletic as the people in magazines.
2. I wish I looked as athletic as sports stars.
3. I try to look like sports athletes.
 
Internalization-Comparison
1. I compare my body to the bodies of TV and movie stars.
2. I compare my appearance to the appearance of TV and movie stars.
3. I compare my body to the bodies of people who appear in magazines.
4. I compare my appearance to the appearance of people in magazines.
 
Awareness
1. Clothes look better on people who are attractive.
2. Clothes look better on people who are thin.
3. Clothes look better on people who have an athletic body.
4. Attractive people are better liked than unattractive people.
5. People who are thin are better looking than people who are overweight.
6. People who have an athletic body are better looking.
7. Physically fit people are more attractive.
8. Good looking people are more successful.
9. Attractive people are happier.                                                         .
 
This instrument can be found online at: http://jkthompson.myweb.usf.edu/sataqfemweb.htm
 
1=Definitely Disagree‚ 2=Mostly Disagree‚ 3=Neither Agree Nor Disagree‚ 4=Mostly Agree‚ 5= Definitely Agree
 
For more information contact:
J. Kevin Thompson‚ Ph.D
Department of Psychology
University of South Florida
4202 Fowler Ave
Tampa‚ FL 33620-8200

Thompson‚ J.K.‚ Van den Berg‚ P.A.‚ Keery‚ H.‚ Williams‚ R.‚ Shroff‚ H. M.‚ Haselhuhn‚ G.I.‚ & Boroughs‚ M. (2000‚ May). A Revision and Extension of the Sociocultural Attitudes Towards Appearance Questionnaire. Presented at the 9th Annual Conference of the Academy of Eating Disorders‚ NY‚ NY.