Homophily Scales (Old version)

Homophily Scales (Old version)
McCroskey‚ Richmond & Daly‚ 1974‚ 1975
 
Attitude Homophily Scale
(Name of person the to whom participant is asked to respond)
1.    Is like me     7   6   5   4   3   2 1     Is unlike me
2.    Is different from me   1   2   3   4   5   6   7     Is similar to me
3.    Thinks like me      7   6   5   4   3   2 1    Does not think like me
4.    Doesn't behave like me    1   2   3   4   5   6   7     Behaves like me
Background Homophily Scale
(Name of person the to whom participant is asked to respond)
1.    Has status like mine   7   6   5   4   3   2 1     Has status different from mine
2.    Is from a different social class    1   2   3   4   5   6   7   Is from the same social class
3.    Is culturally different   1   2   3   4   5  6   7    Is culturally similar
4.    Has an economic situation like mine  7   6   5   4   3   2 1    Does not have an economic situation like mine
 
Status different from mine 1 2 3 4 5 6 7 Status like mine
Resembles me 1 2 3 4 5 6 7 Doesn't resemble me
Doesn't share my attitudes 1 2 3 4 5 6 7 Shares my attitudes
Dresses different from me 1 2 3 4 5 6 7 Dresses similar to me
Education similar to mine 1 2 3 4 5 6 7 Education different from mine
Looks different from me 1 2 3 4 5 6 7 Looks similar to me
Occupation different from mine 1 2 3 4 5 6 7 Occupation like mine
Behaves like me 1 2 3 4 5 6 7 Behaves different from me
Similar to me 1 2 3 4 5 6 7 Different from me
From social class similar to mine 1 2 3 4 5 6 7 From social class different from mine
Has had experiences similar to those I have had 1 2 3 4 5 6 7 Has not had experiences similar to those I have had
Treats people different than I do 1 2 3 4 5 6 7 Treats people like I do
Different size than I am 1 2 3 4 5 6 7 Same size I am
Religion same as mine 1 2 3 4 5 6 7 Religion different from mine
Thinks like me 1 2 3 4 5 6 7 Doesn't think like me
Does things unlike I do 1 2 3 4 5 6 7 Does things like I do
Culturally different 1 2 3 4 5 6 7 Culturally similar
Shares my beliefs 1 2 3 4 5 6 7 Doesn't share my beliefs
Age different from mine 1 2 3 4 5 6 7 Age similar to mine
Same weight I am 1 2 3 4 5 6 7 Different weight than I am
Perceives things like me 1 2 3 4 5 6 7 Perceives things different from me
Wears hair like I do 1 2 3 4 5 6 7 Years hair different than I do
Like me 1 2 3 4 5 6 7 Unlike me
Ethnically similar 1 2 3 4 5 6 7 Ethnically different
Background different from mine 1 2 3 4 5 6 7 Background similar to mine
Economic situation like mine 1 2 3 4 5 6 7 Economic situation different from mine
Morals unlike mine 1 2 3 4 5 6 7 Morals like mine
Doesn't share my emotions 1 2 3 4 5 6 7 Shares my emotions
Doesn't share my values 1 2 3 4 5 6 7 Shares my values
Likes people I like 1 2 3 4 5 6 7 Doesn't like people I like
Doesn't like environment I like 1 2 3 4 5 6 7 Likes environment I like
Likes entertainment I like 1 2 3 4 5 6 7 Doesn't like entertainment I like
Associates with my friends 1 2 3 4 5 6 7 Doesn't associate with my friends
Dislikes things I dislike 1 2 3 4 5 6 7 Likes things I dislike
Sees things different than I do 1 2 3 4 5 6 7 See things like I do
Posture like mine 1 2 3 4 5 6 7 Posture different from mine
House (e7artment‚ room‚ etc.) like mine 1 2 3 4 5 6 7 House (apartment‚ room‚ etc.) different from mine
Hair is different from mine 1 2 3 4 5 6 7 Hair is like mine
Aspirations different from mine 1 2 3 4 5 6 7 Aspirations like mine
Health different from mine 1 2 3 4 5 6 7 Health like mine
Habits different from mine 1 2 3 4 5 6 7 Habits like mine
Complexion different from mine 1 2 3 4 5 6 7 Complexion like mine
Politics different from mine 1 2 3 4 5 6 7 Politics like mine
Accent different from mine 1 2 3 4 5 6 7 Accent like mine
Sexual attitudes different from mine 1 2 3 4 5 6 7 Sexual attitudes like mine
Family like mine 1 2 3 4 5 6 7 Family different from mine
 
Numbers 1 and 7 indicate a very strong feeling. Numbers 2 and 6 indicate a strong feeling. Numbers 3 and 5 indicate a fairly weak feeling. Number 4 indicates that you are unsure or undecided.
Scoring:
Add the numbers you circled for each measure separately.
Scores for each concept must be between 4 and 28.
 
 

McCroskey‚ J. C.‚ Richmond‚ V. P.‚ & Daly‚ J. A. (1974). Toward the Measurement of Perceived aomophily inInterpersonal Communication. Paper presented at the Annual Meeting of theInternational Communication Association (New Orleans‚April 17-20‚ http://files.eric.ed.gov/fulltext/ED094433.pdf

McCroskey‚ J. C.‚ Richmond‚ V. P.‚ & Daly‚ J. A. (1975). The development of a measure of perceived homophily in interpersonal communication. Human Communication Research‚ 1(4)‚ 323-332.

Rocca‚ K. A. & McCroskey‚ J. C. (1999). The interrelationship of student ratings of instructors’ immediacy‚ verbal aggressiveness‚ homophily‚ and interpersonal attraction. Communication Education‚ 48‚ 308-316

McCroskey‚ L. L.‚ McCroskey‚ J. C.‚ & Richmond‚ V. P. (2006). Analysis and improvement of the measurement of interpersonal attraction and homophily. Communication Quarterly‚ 54(1)‚ 1-31. http://www.jamescmccroskey.com/publications/214.pdf