Susceptibility-to-Persuasion Scale StP-II – Chinese Version

Description

The Susceptibility-to-Persuasion Scale (StP-II), developed by Modic et al. (2018), consists of 10 subscales measuring a range of individual differences. These include future planning (未来谋划), consistency (一致性), sensation seeking (感觉寻求), self-control (自我控制), social influence (社会影响), avoidance of similarity (避免相似性), risk preference (风险偏好), attitudes towards advertising (广告态度), cognitive need (认知需要), and need for uniqueness (独特性需求). The scale is designed to assess variations in individuals’ susceptibility to persuasion and is applicable to various contexts, including internet safety and cybercrime.

Authors and Contact Email

Information not available

Purpose

To measure the degree of individual susceptibility to persuasion across various dimensions.

Test Year

2018

Administration Method and Scoring

The revised Susceptibility-to-Persuasion Scale, adapted by Peng Yue, employs a seven-point Likert scale for scoring. It includes a total of 30 items, with 29 being formal items and 1 serving as a lie detector item.

Reliability and Validity

The reliability test results indicate that the internal consistency reliability coefficient of the revised total scale is 0.84, with a split-half reliability of 0.78. The reliability coefficients for individual dimensions range from 0.77 to 0.90, demonstrating high overall reliability and good reliability across the dimensions. Scores for five of the dimensions, excluding social influence and need for uniqueness, significantly positively predict susceptibility to scams in information contexts, while scores for six dimensions, excluding need for uniqueness, significantly positively predict susceptibility to scams in benefit contexts.

Factors and Subscales

1. 未来谋划 (Future Planning)
2. 一致性 (Consistency)
3. 感觉寻求 (Sensation Seeking)
4. 自我控制 (Self-Control)
5. 社会影响 (Social Influence)
6. 避免相似性 (Avoidance of Similarity)
7. 风险偏好 (Risk Preference)
8. 广告态度 (Attitudes Towards Advertising)
9. 认知需要 (Cognitive Need)
10. 独特性需求 (Need for Uniqueness)

Keywords

Susceptibility to persuasion, psychological factors, scams, reliability, validity, university students

Items in Chinese

A 感觉寻求
我想去陌生而遥远的地方旅行。
如果有可能免费访问另一个星球，我会是第一批报名的人。
在游乐园，我更喜欢坐过山车或其他快速游乐设施。

B 自我控制
我很难改掉坏习惯。
我说一些不恰当的话。
如果一些事很有趣，即使对我不利，我也会去做。
追求愉悦和享乐有时使我无法完成工作。
我很难集中注意力。
有时我很难阻止自己做某件事，即使我知道这是错的。

C 社会影响
我通常会购买那些我认为别人会赞同的品牌。
如果其他人可以看到我使用的产品，我通常购买他们期望我买的品牌。
购买与他人相同的产品和品牌，可以使我获得归属感。

D 风险偏好
我会在彩票上投注一顿餐费。
我会在高风险的扑克游戏中投注一顿餐费。
我会在体育赛事的结果上投注一顿餐费。

E 广告态度
广告是必不可少的。
广告上的产品通常物美价廉。
广告有助于提高我们的生活水平。
能放在广告上的产品是相对好的产品。

F 认知需要
我宁愿做一些不需要思考的事情，也不愿意做一些肯定会挑战我的思考能力的事情。
我会尽量预测并避免有可能需要深入思考某件事的情况。
我喜欢那些学会之后就不需要思考的任务。
学习新的思考方式并不能让我很兴奋。
在完成一项需要花费大量脑力的任务后，我感到的是解脱而不是满足。
对我来说，有些东西能完成任务就够了，我不在乎它是如何和为什么起作用。

G 独特性选择
我倾向于塑造一种无法复制的个人形象。
我喜欢原创，经常尝试寻找普通产品中更有趣的版本。
关注有趣或不同寻常的产品有助于我树立独具一格的形象。
在购买的产品和使用的场合上，我打破了习惯和规则。

Items in English

A Sensation Seeking
I want to travel to unfamiliar and distant places.
If there is an opportunity to visit another planet for free, I would be among the first to sign up.
In amusement parks, I prefer to ride roller coasters or other fast rides.

B Self-Control
I have difficulty breaking bad habits.
I say inappropriate things.
If something is very fun, I will do it even if it is detrimental to me.
The pursuit of pleasure sometimes prevents me from completing my work.
I find it hard to concentrate.
Sometimes I find it difficult to stop myself from doing something, even when I know it is wrong.

C Social Influence
I usually buy brands that I think others would approve of.
If others can see the products I use, I typically purchase the brands they expect me to.
Buying the same products and brands as others gives me a sense of belonging.

D Risk Preference
I would bet a meal on the lottery.
I would bet a meal in a high-stakes poker game.
I would bet a meal on the outcomes of sports events.

E Attitudes Towards Advertising
Advertising is essential.
Products advertised are usually good value for money.
Advertising helps improve our standard of living.
Products that can be advertised are generally good products.

F Cognitive Need
I prefer to do things that do not require thought rather than engage in tasks that will challenge my thinking ability.
I try to predict and avoid situations that may require in-depth thought.
I like tasks that do not require thinking after learning them.
Learning new ways of thinking does not excite me.
After completing a task that requires a lot of mental effort, I feel relieved rather than satisfied.
For me, as long as something accomplishes the task, I don’t care how or why it works.

G Need for Uniqueness
I tend to shape a unique personal image that cannot be copied.
I prefer originality and often try to find more interesting versions of ordinary products.
Focusing on interesting or unusual products helps me establish a distinctive image.
I break habits and rules in the products I buy and the occasions I use them.

References

彭越.大学生电信诈骗受骗倾向的心理因素路径模型[D].北京林业大学,2022.DOI:10.26949/d.cnki.gblyu.2022.001516.