Source Credibility Measures

Name: Source Credibility Measures
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Author: mohammad looti

mohammad looti

Source Credibility Measures

Source Credibility Measures

McCroskey‚ & Teven‚ 1999

Instructions: On the scales below‚ indicate your feelings about your manager (or‚ if not currently employed‚ your most recent supervisor).Numbers 1 and 7 indicate a very strong feeling. Numbers 2 and 6 indicate a strong feeling. Numbers 3 and 5 indicate a fairly weak feeling. Number 4 indicates you are undecided.

1)* Intelligent 1 2 3 4 5 6 7 Unintelligent

2) Untrained 1 2 3 4 5 6 7 Trained

3)* Cares about me 1 2 3 4 5 6 7 Doesn’t care about me

4)* Honest 1 2 3 4 5 6 7 Dishonest

5)* Has my interests at heart 1 2 3 4 5 6 7 Doesn’t have my interests at heart

6) Untrustworthy 1 2 3 4 5 6 7 Trustworthy

7) Inexpert 1 2 3 4 5 6 7 Expert

8) Self-centered 1 2 3 4 5 6 7 Not self-centered

9)* Concerned with me 1 2 3 4 5 6 7 Not concerned with me

10)* Honorable 1 2 3 4 5 6 7 Dishonorable

11) * Informed 1 2 3 4 5 6 7 Uninformed

12)* Moral 1 2 3 4 5 6 7 Immoral

13) Incompetent 1 2 3 4 5 6 7 Competent

14) Unethical 1 2 3 4 5 6 7 Ethical

15) Insensitive 1 2 3 4 5 6 7 Sensitive

16)* Bright 1 2 3 4 5 6 7 Stupid

17) Phony 1 2 3 4 5 6 7 Genuine

18) Not understanding 1 2 3 4 5 6 7 Understanding

competence‚ trustworthiness‚ and goodwill/caring

SCORING:To compute your scores‚ add your scores for each item as indicated below: Recode (*) questions with the following format:

1=7 ‚ 2=6 ‚ 3=5 ‚ 4=4‚ 5=3‚ 6=2‚ 7=1

Competence Factor (1‚ 2‚ 7‚ 11‚ 13‚ and 16)__________

Caring/Goodwill Factor (3‚ 5‚ 8‚ 9‚ 15‚ and 18)__________

Trustworthiness Factor (4‚ 6‚ 10‚ 12‚ 14‚ and 17)__________

This instrument can be found at: http://www.jamescmccroskey.com/publications/180.pdf & http://www.jamescmccroskey.com/measures/source_credibility.htm

McCroskey‚ J. C.‚ & Mehrley‚ R. S. (1969). The effects of disorganization and nonfluency on attitude change and source credibility. Speech Monographs‚ 36‚ 13-21.

McCroskey‚ James C. (1966) “Scales for the Measurement of Ethos”‚ Speech Monographs‚ 33(1)‚ p.65-72.

McCroskey‚ James C.; Holdrige‚ William; Toomb‚ J. Kevin (1974) “An Instrument for Measuring the Source Credibility of Basic Speech Communication Instructors”‚ Speech Teacher‚ 2‚ p.26-33.

McCroskey‚ James C.; Young‚ Thomas J. (1981) “Ethos and Credibility: The Construct and Its Measurement After Three Decades”‚ Central States Speech Journal‚ 32(1)‚ p.24-34

McCroskey‚ J. C.‚ &Teven‚ J. J. (1999).Goodwill: A reexamination of the construct and its measurement. Communication Monographs‚ 66‚ 90-103.

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mohammad looti (2026). Source Credibility Measures. PSYCHOLOGICAL SCALES. Retrieved from https://scales.arabpsychology.com/s/source-credibility-measures/

mohammad looti. "Source Credibility Measures." PSYCHOLOGICAL SCALES, 25 Apr. 2026, https://scales.arabpsychology.com/s/source-credibility-measures/.

mohammad looti. "Source Credibility Measures." PSYCHOLOGICAL SCALES, 2026. https://scales.arabpsychology.com/s/source-credibility-measures/.

mohammad looti (2026) 'Source Credibility Measures', PSYCHOLOGICAL SCALES. Available at: https://scales.arabpsychology.com/s/source-credibility-measures/.

[1] mohammad looti, "Source Credibility Measures," PSYCHOLOGICAL SCALES, vol. X, no. Y, ص Z-Z, April, 2026.

mohammad looti. Source Credibility Measures. PSYCHOLOGICAL SCALES. 2026;vol(issue):pages.

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