| Category | Details |
|---|---|
| Description | The Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model (Chidambaram, Rana, & Parayitam, 2024) was developed to investigate the antecedents of online apparel purchase intention using virtual try on technology. The model leverages constructs from the technology acceptance model (UTAUT) with items adapted from prior studies (e.g., Adams et al., 1992; Kim, 2011; Zhang et al., 2019). It was administered to a sample of millennial consumers, and the study reported findings on factor structure, reliability, and validity. |
| Author | Chidambaram, Vijayabanu; Rana, Nripendra P.; Parayitam, Satyanarayana (ORCID for Parayitam) |
| Purpose | To assess the antecedents of consumer online apparel purchase intention via virtual try on technology. |
| Construct | Online Apparel Purchase Intention; Virtual Try On Technology (via constructs: Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Attitude Towards Virtual Try-On Technology, Behavioral Intention) |
| Instrument Type | Inventory/Questionnaire |
| Reliability | Internal consistency: Cronbach’s alpha for all variables was > 0.70 and < 0.95; Composite Reliability (CR) values were > 0.80 (ranging from 0.85 to 0.89); HTMT correlations were below the threshold of 0.90, supporting reliability. |
| Validity | Convergent validity is established with AVE values over 0.50; discriminant validity is supported by the HTMT analysis and confirmatory factor analysis. |
| Factor Analysis | – Common Method Bias: A one-factor model showed poor fit (χ² = 3305.55; df = 209; RMSEA = 0.078; RMR = 0.094; Standardized RMR = 1.12; CFI = 0.71; TLI = 0.68; GFI = 0.63), whereas the five-factor model provided a significantly better fit (Δχ² = 1314.44; Δdf = 10, p < .01).- Confirmatory Factor Analysis: The five-factor model demonstrated acceptable fit with: χ² = 1991.11; df = 199; RMSEA = 0.076; RMR = 0.049; Standardized RMR = 0.052; CFI = 0.89; TLI = 0.87; GFI = 0.86. |
| Test Methodology | Test Validity; Construct Validity; Content Validity; Convergent Validity; Discriminant Validity; Test Reliability; Internal Consistency; Factor Analysis; Confirmatory Factor Analysis; Measurement Model |
| Test Items Available | No |
| Number of Items | 21-item measure |
| Administration Method | Paper-based |
| Format | Items are rated using a Likert five-point scale (“5” = strongly agree; “1” = strongly disagree) |
| Commercial | No |
| Fee | No |
| Language Present | English |
| Population Details | Respondents: Millennial ConsumersAge Groups: Adulthood (18+), Young Adulthood (18–29), Thirties (30–39)Population: Human; Male; FemaleLocation: India |
| Keywords | Perceived Usefulness; Perceived Enjoyment; Perceived Risk; Attitude Towards Virtual Try-on Technology; Behavioral Intention; Consumer Online Apparel Purchase Intention; Unified Theory of Adoption and Utilization of Technology |
| Index Terms | Consumer Attitudes; Consumer Behavior; Electronic Retailing; Risk Perception; Behavioral Intention; Human Computer Interaction Measures; Consumer Measures; Technology Acceptance |
Cite this article
Mohammed looti (2026). Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model. PSYCHOLOGICAL SCALES. Retrieved from https://scales.arabpsychology.com/s/antecedents-of-consumer-online-apparel-purchase-intention-via-virtual-try-on-technology-model/
Mohammed looti. "Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model." PSYCHOLOGICAL SCALES, 4 Apr. 2026, https://scales.arabpsychology.com/s/antecedents-of-consumer-online-apparel-purchase-intention-via-virtual-try-on-technology-model/.
Mohammed looti. "Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model." PSYCHOLOGICAL SCALES, 2026. https://scales.arabpsychology.com/s/antecedents-of-consumer-online-apparel-purchase-intention-via-virtual-try-on-technology-model/.
Mohammed looti (2026) 'Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model', PSYCHOLOGICAL SCALES. Available at: https://scales.arabpsychology.com/s/antecedents-of-consumer-online-apparel-purchase-intention-via-virtual-try-on-technology-model/.
[1] Mohammed looti, "Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model," PSYCHOLOGICAL SCALES, vol. X, no. Y, ص Z-Z, April, 2026.
Mohammed looti. Antecedents of Consumer Online Apparel Purchase Intention via Virtual Try On Technology–Model. PSYCHOLOGICAL SCALES. 2026;vol(issue):pages.