READERSHIP-SURVEY TECHNIQUE

A technique to determine to what extent a subject has absorbed the content of the copy in an advertisement. The subject is usually shown a listing of consumer products and is asked if he or she recognizes any of them. If so, follow-up questions are asked regarding the product and its influence on the subject.

READERSHIP-SURVEY TECHNIQUE: “The readership-survey technique pointed out some real problems with the copy in the ad.”

 Divorced Families and the Programs That Work for Them

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Related terms:

  1. SALES-SURVEY TECHNIQUE
  2. Weapon Carrying—Youth Risk Behavior Survey/NYC Youth Violence Survey
  3. EPIDEMIOLOGIC CATCHMENT AREA SURVEY (ECA SURVEY)
  4. PSYCHOANALYTIC PLAY TECHNIQUE
  5. DELPHI TECHNIQUE
  6. BLIND-MATCHING TECHNIQUE
  7. CONSUMER-JURY TECHNIQUE
  8. BARTLETT TECHNIQUE
  9. CRITICAL-INCIDENT TECHNIQUE (CIT)
  10. Craig Handicap Assessment and Reporting Technique – Short form