Lolita complex is the sexual attraction towards young or pubescent girls. This term is based on “Lolita”, the book of Vladimir Nabokov; the story centers on a middle-aged man who became obsessed with a 12-year-old girl. This complex is particularly associated with Japan because of “lolicon” (also termed as “rorikon” which evolved from “Lolita”) art, comic stories, anime, and other merchandise. In such media, child-like female characters are shown with “cute-erotic” undertones.
For instance, a young girl in a tight-fitting and revealing school uniform is one of Japan’s erotic symbols.