a type of customer panel wherein participants engage on a fairly long-lasting basis so consumer psychologists can pick up on changes in their demeanors, worths, or behaviors. The participants are cautiously chosen to symbolize the sample or psychographic traits of a populace, and are examined occasionally for evidence of psychic movement that might additionally symbolize attitudinal modifications in the general populace.
CONTINUOUS PANEL: “Continuous panels tend to produce more accurate results for limited advertising markets.”