n. the phenomenon which involves a hue shift. This intensity-dependent change in hue is based on one’s perception of color at bright illumination levels. Described by German physicist Johann Friedrich von Bezold (1837-1907) and German physiologist Ernst Wilhelm von Briicker (1819-1892).
BEZOLD-BRIICKE PHENOMENON: “In the Bezold-Briicke Phenomenon, bright illumination makes one perceive a bluish stimuli to appear closer to blue and a yellowish stimuli closer to yellow. “