n. something that accompanies, resembles or is categorized in some way with something else. 2. n. a friend, partner, colleague, or accomplice in an action or organization. 3. n. in learning studies, a word that is paired with the word that is supposed to be learned with it (see paired-associates learning). 4. a word that is logically implied or suggested by another word by virtue of an implicit connection. 5. to use mental processes to form a connection between ideas, events, objects, prior knowledge, and existing schemas.
ASSOCIATE 1: “The associate helped the person to choose a car.”