The Measures:
Directions: Please circle the number that best represents your feelings. The closer a number is to the item/adjective‚ the more you feel that way.
(Affect toward content measure)
I feel the class’ content is:
1. Bad 1 2 3 4 5 6 7 Good
2. Valuable 1 2 3 4 5 6 7 Worthless
3. Unfair 1 2 3 4 5 6 7 Fair
4. Positive 1 2 3 4 5 6 7 Negative
(Affect toward classes in this content measure)
My likelihood of taking future courses in this content area is:
5. Unlikely 1 2 3 4 5 6 7 Likely
6. Possible 1 2 3 4 5 6 7 Impossible
7. Improbable 1 2 3 4 5 6 7 Probable
8. Would 1 2 3 4 5 6 7 Would not
(Affect toward instructor measure)
Overall‚ the instructor I have in the class is:
9. Bad 1 2 3 4 5 6 7 Good
10. Valuable 1 2 3 4 5 6 7 Worthless
11. Unfair 1 2 3 4 5 6 7 Fair
12. Positive 1 2 3 4 5 6 7 Negative
(Affect toward taking classes with this instructor measure)
Where I to have the opportunity‚ my likelihood of taking future courses with this specific teacher would be:
13. Unlikely 1 2 3 4 5 6 7 Likely
14. Possible 1 2 3 4 5 6 7 Impossible
15. Improbable 1 2 3 4 5 6 7 Probable
16. Would 1 2 3 4 5 6 7 Would not
Reference:
SCORING: To compute scores on these measures‚ complete the following steps:
Affect toward content:
Step 1. Add scores on items 1 and 3.
Step 2. Add scores on items 2 and 4.
Step 3. Compute total score: 16 + (total of step 1) – (total of step 2)
Affect toward classes in this content:
Step 1. Add scores on items 5 and 7.
Step 2. Add scores on items 6 and 8.
Step 3. Compute total scores: 16 + (total of step 1) – (total of step 2).
Affect toward instructor:
Step 1. Add scores on items 9 and 11.
Step 2. Add scores on items 10 and 12.
Step 3 Compute total scores: 16 + (total of step 1) – (total of step 2).
Affect toward taking classes with this instructor:
Step 1. Add scores on items 13 and 15.
Step 2. Add scores on items 14 and 16.
Step 3. Compute total scores: 16 + (total of step 1) – (total of step 2).
Scoring for Affective Learning and Instructor Evaluation:
Affective Learning = Affect toward content + Affect toward classes in this context.
Instructor Evaluation = Affect toward instructor + Affect toward taking classes with this instructor.
This instrument can be found at: http://www.jamescmccroskey.com/measures/affect.pdf
McCroskey‚ J. C. (1994). Assessment of affect toward communication and affect toward instruction in communication. In S Morreale & M. Brooks (Eds.)‚ 1994 SCA summer conference proceedings and prepared remarks: Assessing college student competence in speech communication. Annandale‚ VA: Speech Communication Association.