Pareidolia is a phenomenon where the mind assigns meaning to a random sound or image and responds to it by perceiving a meaning, even where none actually exists.
For example, seeing the image of the “man in the moon” or the face on Mars are examples of the mind assigning a recognizable image to a natural feature. In psychology, pareidolia can be seen in the usage of projective tests such as the Rorschach inkblot test (hyperlink ) in which therapists use patients’ interpretations of ambiguous stimuli to glean insight into their mental state.