with regard to marketing and advertising, methods wherein the advertising message is displayed by seemingly commonplace persons who make no purposeful attempt to convince. With regard to non-overt appeals, consumers might be rendered the impression that they’re overhearinga sole endorsement of a product. Non-overt appeals are commonly utilized in television slice-of-life commercials.
NONOVERT APPEALS: “Non-overt appeals are quite convincing methods of advertising despite their lack of obviousness.”