Conceptual distinctiveness is a measurement of how the human memory works and of the extent of human memory for shapes and forms. It has been learned through studies that the greater the distinctiveness of the shape, the greater chance exists of the shape being memorable. This is very common but can be overcome by means of rehearsal, improvement of self-esteem, relaxation steps, and some mental visualization exercises (such as the almost cliche technique as visualizing the audience totally naked in order to alleviate fear from a speech).