a deliberate effort to arouse a sympathetic response from an individual or group, particularly from consumers, in the field of advertising. Appeals may be based on psychological studies of consumer desires or needs, and therefore either explicitly or implicitly promote ideals that are thought to be important to a particular class of consumer. See also product appeals.

APPEAL: “A person who felt very strongly about world hunger launched an appeal in order to raise money for the cause. “


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Mohammed Looti, PSYCHOLOGICAL SCALES (2023) APPEAL. Retrieved from DOI: 10.13140/RG.2.2.31575.96163