groups that items are classified or placed into by those who purchase them, reliant upon how immediate the person chooses to purchase such an item once it is available to them. Common classifications are innovators, early adopters, laggards, and late and early majority. Evaluation of these processes are regarded as imperative because they aid in predicting how well-liked a new item will be when planning an advertising approach to market the item.
ADOPTER CATEGORIES: “The market for hybrid vehicles is a booming adopter category- more and more people are going green and purchasing hybrid vehicles since their introduction in recent years.”