Table of Contents
AGE CALIBRATION is a research methodology that uses a range of quantitative and qualitative methods to determine the age of a target audience. It involves collecting data from a range of sources, such as surveys, interviews, focus groups, and media analysis, and then using this data to create demographic profiles of the target audience which can be used to inform marketing decisions.
1. What is Age Calibration?
Answer: Age Calibration is a research methodology that uses a range of quantitative and qualitative methods to determine the age of a target audience.
2. What data is used in Age Calibration?
Answer: Age Calibration involves collecting data from a range of sources, such as surveys, interviews, focus groups, and media analysis.
3. What is the purpose of Age Calibration?
Answer: The purpose of Age Calibration is to create demographic profiles of the target audience which can be used to inform marketing decisions.
4. What methods are used for Age Calibration?
Answer: Age Calibration uses a range of quantitative and qualitative methods, such as surveys, interviews, focus groups, and media analysis.
5. How can Age Calibration be used to inform marketing decisions?
Answer: Age Calibration can be used to create demographic profiles of the target audience which can be used to inform marketing decisions, such as which types of products or services to promote.
6. What are some advantages of using Age Calibration?
Answer: Some advantages of using Age Calibration include the ability to accurately target an audience, gain insights into their preferences and behaviour, and develop strategies to reach them effectively.
7. What is the process of Age Calibration?
Answer: The process of Age Calibration involves collecting data from a range of sources, such as surveys, interviews, focus groups, and media analysis, and then using this data to create demographic profiles of the target audience which can be used to inform marketing decisions.
8. Is Age Calibration expensive?
Answer: The cost of Age Calibration will depend on the scope of the project and the methods used, but it can be a cost-effective way of gaining insights into the target audience.
9. What types of organizations use Age Calibration?
Answer: Age Calibration is used by a range of organizations, including market research firms, advertising agencies, and media companies.
10. How long does Age Calibration take?
Answer: The amount of time required for Age Calibration will depend on the scope of the project and the methods used, but it can be completed relatively quickly.