Table of Contents
1. What is AER Technique?
AER Technique stands for Attribute Exploration and Reduction, which is a structured approach to understanding customer needs and preferences. It involves first exploring customer needs and preferences by asking them open-ended questions, then reducing the number of possible answers by asking more structured questions. This technique is useful for market research, product design, and even sales.
2. What are the benefits of using the AER Technique?
The primary benefit of using the AER Technique is that it can provide a more accurate picture of what customers want and need. By exploring customer needs and preferences through open-ended questions, and then reducing the possible answers through more structured questions, the AER Technique can give a much clearer understanding of customer needs and preferences. This can be hugely beneficial for any business that wants to create products or services that meet customer demand.
3. How does the AER Technique work?
The AER Technique works by first exploring customer needs and preferences through open-ended questions. These questions are designed to uncover subtle details about customer needs and preferences that may not be obvious from a few closed-ended questions. Once the initial exploration is complete, the technique then reduces the number of possible answers by asking more structured questions. This helps to narrow down the possible answers to a more manageable set of options.
4. What are some examples of open-ended questions used in the AER Technique?
Examples of open-ended questions used in the AER Technique include: What do you think are the most important features of this product? What do you like most about this product? What do you think are the most common problems with this product? How would you rate the overall quality of this product?
5. What are some examples of structured questions used in the AER Technique?
Examples of structured questions used in the AER Technique include: On a scale from 1 to 10, how would you rate the overall quality of this product? How important are the design features of this product to you? What features do you think are missing from this product? How satisfied are you with the overall performance of this product?
6. When is the best time to use the AER Technique?
The AER Technique is most effective when used during the early stages of product development or market research. By gathering customer feedback early on, businesses can gain valuable insight into what features customers want and need, as well as how satisfied they are with existing products. This can help guide product and marketing decisions to ensure that new products and services meet customer needs and preferences.
7. How long does the AER Technique take?
The length of time required to complete the AER Technique will vary depending on the scope and complexity of the project. Generally speaking, the AER Technique can take anywhere from a few hours to several days to complete.
8. Who should be involved when using the AER Technique?
The AER Technique should involve both customers and company representatives. Customers can provide valuable insight into their needs and preferences, while company representatives can help guide the process and ensure that customer feedback is accurately captured and analyzed.
9. What are the key steps of the AER Technique?
The key steps of the AER Technique are:
1. Identify the target audience.
2. Ask open-ended questions to explore customer needs and preferences.
3. Ask structured questions to reduce the number of possible answers.
4. Analyze the data collected.
5. Make decisions based on the data.
10. What tools can be used to help with the AER Technique?
Tools that can be used to help with the AER Technique include survey software, customer feedback platforms, and market research tools. These tools can help facilitate the process of collecting and analyzing customer feedback, as well as providing valuable insights into customer needs and preferences.