Theory of Planned Behavior Questionnaire – TPB Questionnaire
Measures the core constructs of the Theory of Planned Behavior: Attitude, Perceived Norm, Perceived Behavioral Control, and Intention.
Scale Development & Technical Details
Scale Overview
The Theory of Planned Behavior Questionnaire – TPB Questionnaire was developed by Icek Ajzen (1991). It is designed to measure Theory of Planned Behavior (Attitude, Subjective Norm, Perceived Behavioral Control, Intention). The scale is intended for use with Adults / General.
Scale Structure
This instrument consists of 13 items organized into 7 factors/subscales: Attitude, Perceived Norm, Perceived Behavioral Control, Intention, Past Behavior, Behavioral Beliefs, Normative Beliefs.
| Factor / Subscale | Items | N |
|---|---|---|
| Attitude | 1,2 | 2 |
| Perceived Norm | 3,4 | 2 |
| Perceived Behavioral Control | 5,6 | 2 |
| Intention | 7 | 1 |
| Past Behavior | 8 | 1 |
| Behavioral Beliefs | 9,10 | 2 |
| Normative Beliefs | 11,12,13 | 3 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = 1, 2 = 2, 3 = 3, 4 = 4, 5 = 5, 6 = 6, 7 = 7.
The scale includes 8 reverse-scored items to reduce acquiescence bias.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Varies by target behavior.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.