Rokeach Value Survey – Value Attainment Scale (RVS)

Mohammed looti

Scale Development & Technical Details

Scale Overview

The Rokeach Value Survey – Value Attainment Scale (RVS) was developed by Milton Rokeach (1973). It is designed to measure Personal Values. The scale is intended for use with Adults.

Scale Structure

This instrument consists of 36 items organized into 2 factors/subscales: Terminal Values, Instrumental Values.

Factor / Subscale	Items	N
Terminal Values	1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18	18
Instrumental Values	19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36	18

Response Format

Respondents rate each item using a 7-point Likert scale (1 = Strongly Disagree to 7 = Strongly Agree).

Scoring

Items are scored by subscale, with each subscale sum representing a distinct dimension.

Psychometric Properties

Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Alpha values for terminal values range from .85 to .93.

Administration

The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.