Rokeach Value Survey – Value Attainment Scale (RVS)
Measures the personal importance of terminal values (desirable end states) and instrumental values (preferred modes of behavior).
Scale Development & Technical Details
Scale Overview
The Rokeach Value Survey – Value Attainment Scale (RVS) was developed by Milton Rokeach (1973). It is designed to measure Personal Values. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 36 items organized into 2 factors/subscales: Terminal Values, Instrumental Values.
| Factor / Subscale | Items | N |
|---|---|---|
| Terminal Values | 1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18 | 18 |
| Instrumental Values | 19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36 | 18 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Least important, 2 = 2, 3 = 3, 4 = 4, 5 = 5, 6 = 6, 7 = Most important.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 18 to 126. Interpretation guidelines:
- Low Importance: 18 – 54
- Moderate Importance: 55 – 90
- High Importance: 91 – 126
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha: .85 – .93.
Administration
The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.