Scale Overview
The Portrait Values Questionnaire – PVQ was developed by Shalom H. Schwartz (2001). It is designed to measure Basic Human Values. The scale is intended for use with Adults and adolescents.
Scale Structure
This instrument consists of 40 items organized into 10 factors/subscales: Conformity, Tradition, Benevolence, Universalism, Self-Direction, Stimulation, Hedonism, Achievement, Power, Security.
| Factor / Subscale |
Items |
N |
| Conformity |
7,16,28,36 |
4 |
| Tradition |
9,20,25,38 |
4 |
| Benevolence |
12,18,27,33 |
4 |
| Universalism |
3,8,19,23,29,40 |
6 |
| Self-Direction |
1,11,22,34 |
4 |
| Stimulation |
6,15,30 |
3 |
| Hedonism |
10,26,37 |
3 |
| Achievement |
4,13,24,32 |
4 |
| Power |
2,17,39 |
3 |
| Security |
5,14,21,31,35 |
5 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Not at All Like Me, 2 = Not Like Me, 3 = A Little Like Me, 4 = Somewhat Like Me, 5 = Like Me, 6 = Very Much Like Me.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Varies by subscale (typically alpha 0.60 to 0.80).
Administration
The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.