Determinants of Donation Intention in Live Streaming Model (DDI-LSM)
Measures the factors influencing a user's intention to donate to streamers, including interaction quality, psychological engagement, and behavioral compulsion.
Scale Development & Technical Details
Scale Overview
The Determinants of Donation Intention in Live Streaming Model (DDI-LSM) was developed by Shih-Wei Chou, Trieu Nguyen (2023). It is designed to measure Donation Intention in Live Streaming. The scale is intended for use with Live stream users (adults).
Scale Structure
This instrument consists of 29 items organized into 8 factors/subscales: Personalization, Responsiveness, Entertainment, Affective Feedback, Social Feedback, Cognitive Preoccupation, Behavioral Compulsion, Donation Intention.
| Factor / Subscale | Items | N |
|---|---|---|
| Personalization | 1,2,3 | 3 |
| Responsiveness | 4,5,6 | 3 |
| Entertainment | 7,8,9 | 3 |
| Affective Feedback | 10,11,12,13 | 4 |
| Social Feedback | 14,15,16,17 | 4 |
| Cognitive Preoccupation | 18,19,20,21 | 4 |
| Behavioral Compulsion | 22,23,24,25 | 4 |
| Donation Intention | 26,27,28,29 | 4 |
Response Format
Respondents rate each item using a 7-point Likert scale (1 = Strongly Disagree to 7 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 29 to 203. Interpretation guidelines:
- Low Engagement and Donation Intention: 29 – 87
- Moderate Engagement and Donation Intention: 88 – 145
- High Engagement and Donation Intention: 146 – 203
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha > 0.70, CR 0.877 – 0.929.
Administration
The scale is self-administered and typically takes approximately 8 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.