Celebrity Involvement and Film Tourist Loyalty Model – CIFTL-M
Measures the impact of celebrity involvement, destination image, and place attachment on film tourist loyalty.
Scale Development & Technical Details
Scale Overview
The Celebrity Involvement and Film Tourist Loyalty Model – CIFTL-M was developed by Zhou, Bin; Xiong, Qihao; Li, Ping; Liu, Siyi; Wang, Ling-en; Ryan, Chris (2023). It is designed to measure Celebrity involvement, destination image, place attachment, and tourist loyalty. The scale is intended for use with Tourists (aged 16-59+).
Scale Structure
This instrument consists of 37 items organized into 6 factors/subscales: Destination Image, Celebrity Involvement – Attraction, Celebrity Involvement – Centrality, Celebrity Involvement – Self-expression, Place Attachment, Tourist Loyalty.
| Factor / Subscale | Items | N |
|---|---|---|
| Destination Image | 1,2,3,4,5,6,7,8,9,10,11,12,13,14 | 14 |
| Celebrity Involvement – Attraction | 15,16,17,18 | 4 |
| Celebrity Involvement – Centrality | 19,20,21,22 | 4 |
| Celebrity Involvement – Self-expression | 23,24,25,26 | 4 |
| Place Attachment | 27,28,29,30,31,32,33,34 | 8 |
| Tourist Loyalty | 35,36,37 | 3 |
Response Format
Respondents rate each item using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha > 0.70.
Administration
The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.