B2B Decision-making Styles Scale (B2B-DMSS)
Measures procurement decision-making styles of companies in the business-to-business (B2B) sector.
Scale Development & Technical Details
Scale Overview
The B2B Decision-making Styles Scale (B2B-DMSS) is a standardized psychological assessment instrument. It is designed to measure Procurement decision-making styles of companies. The scale is intended for use with B2B procurement professionals and buying center representatives.
Scale Structure
This instrument consists of 26 items organized into 7 factors/subscales: Perfectionistic and quality conscious buyer (PQCB), Confused and poorly informed buyer (CPIB), Fast and careless buyer (FCB), Novelty and innovation seeking buyer (NISB), Habitual and loyal buyer (HLB), Price conscious buyer (PCB), Brand and reputation conscious buyer (BRCB).
| Factor / Subscale | Items | N |
|---|---|---|
| Perfectionistic and quality conscious buyer (PQCB) | 1,2,3,4,5,6 | 6 |
| Confused and poorly informed buyer (CPIB) | 7,8,9,10,11 | 5 |
| Fast and careless buyer (FCB) | 12,13,14,15,16 | 5 |
| Novelty and innovation seeking buyer (NISB) | 17,18,19 | 3 |
| Habitual and loyal buyer (HLB) | 20,21,22 | 3 |
| Price conscious buyer (PCB) | 23,24 | 2 |
| Brand and reputation conscious buyer (BRCB) | 25,26 | 2 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Completely disagree, 2 = 2, 3 = 3, 4 = 4, 5 = 5, 6 = Completely agree.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 1 to 6. Interpretation guidelines:
- Low alignment with this decision-making style: 1 – 2
- Moderate alignment with this decision-making style: 2 – 4
- High alignment with this decision-making style: 4 – 6
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha = .57 to .88; Dillon-Goldstein's rho = .81 to .91.
Administration
The scale is self-administered and typically takes approximately 4 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.