Attitudes and Purchase Intentions Toward Food Made From Insects – Measurement Model
Measures consumer attitudes, environmental/health values, and purchase intentions regarding food products containing insect-derived ingredients.
Scale Development & Technical Details
Scale Overview
The Attitudes and Purchase Intentions Toward Food Made From Insects – Measurement Model was developed by Anna T. Mikulec, Anna M. Platta, Monika Radzymińska, Millena Ruszkowska, Karolina Mikulec, Grzegorz Suwała, Stanisław Kowalski, Przemysław Łukasz Kowalczewski, Marcin Nowicki (2024). It is designed to measure Attitudes and purchase intentions toward insect-based food. The scale is intended for use with University students and general consumers.
Scale Structure
This instrument consists of 37 items organized into 8 factors/subscales: Health Attitudes, Environmental Attitudes, Attitude Towards Novel Food, Attributes of Novel Food – Organoleptic Traits, Attributes of Novel Food – Health Quality, Attributes of Novel Food – Functional Traits, Attitudes Towards Food Made From Insects, Intention to Purchase Food Made From Insects.
| Factor / Subscale | Items | N |
|---|---|---|
| Health Attitudes | 1,2,3,4,5 | 5 |
| Environmental Attitudes | 6,7,8 | 3 |
| Attitude Towards Novel Food | 9,10,11,12,13,14,15,16,17,18 | 10 |
| Attributes of Novel Food – Organoleptic Traits | 19,20,21 | 3 |
| Attributes of Novel Food – Health Quality | 22,23,24 | 3 |
| Attributes of Novel Food – Functional Traits | 25,26,27,28 | 4 |
| Attitudes Towards Food Made From Insects | 29,30,31,32 | 4 |
| Intention to Purchase Food Made From Insects | 33,34,35,36,37 | 5 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Definitely No, 2 = No, 3 = I do not know, I have no opinion, 4 = Yes, 5 = Definitely Yes.
The scale includes 5 reverse-scored items to reduce acquiescence bias.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha values ranged from 0.82 to 0.94.
Administration
The scale is self-administered and typically takes approximately 8 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.