Attitude toward Evangelism Scale
Measures the degree to which individuals are open to the rights of religious groups to evangelize.
Scale Development & Technical Details
Scale Overview
The Attitude toward Evangelism Scale was developed by Seyfarth, L. H., Larsen, K. S., Lamont, K., Haasch, C., Hale, T., & Haskin, D. (1984). It is designed to measure Attitude toward evangelism. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 21 items organized into 4 factors/subscales: Respect for the courage to stand up for one’s beliefs, Interpersonal approach, Factor 3 (Not identified), Factor 4 (Not identified).
| Factor / Subscale | Items | N |
|---|---|---|
| Respect for the courage to stand up for one's beliefs | 1,3,4,7,8,9,10,13,16,17,18 | 11 |
| Interpersonal approach | 2,5,12,14,19,20 | 6 |
| Factor 3 (Not identified) | 5,15 | 2 |
| Factor 4 (Not identified) | 11 | 1 |
Response Format
Respondents rate each item using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree).
The scale includes 7 reverse-scored items to reduce acquiescence bias.
Scoring
Items are summed to produce a total score.
Total scores range from 21 to 105. Interpretation guidelines:
- Low openness to evangelism: 21 – 52
- Moderate openness to evangelism: 53 – 73
- High openness to evangelism: 74 – 105
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Corrected split-half reliability coefficient of .91.
Administration
The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.