Affective and Motivational Orientation Related to Erotic Arousal Questionnaire – AMORE
Measures individual differences in eight dispositional sexual motives proposed within a construct of intrinsic sexual motivation.
Scale Development & Technical Details
Scale Overview
The Affective and Motivational Orientation Related to Erotic Arousal Questionnaire – AMORE was developed by Craig A. Hill (1996). It is designed to measure Intrinsic sexual motivation and dispositional sexual motives. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 49 items organized into 8 factors/subscales: Valued by Partner, Value for Partner, Relief from Stress, Nurturance, Expression of Power, Experience Partner’s Power, Pleasure and Sensuality, Procreation.
| Factor / Subscale | Items | N |
|---|---|---|
| Valued by Partner | 1,9,14,26,35,36,38 | 7 |
| Value for Partner | 17,43,44,49 | 4 |
| Relief from Stress | 3,12,20,27,28,31,37,39,40,45 | 10 |
| Nurturance | 2,10,33 | 3 |
| Expression of Power | 6,7,11,16,41,46,48 | 7 |
| Experience Partner's Power | 5,13,19,23,25,29,47 | 7 |
| Pleasure and Sensuality | 18,22,24,30,34 | 5 |
| Procreation | 4,8,15,21,32,42 | 6 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Not at all True, 2 = Slightly True, 3 = Moderately True, 4 = Mostly True, 5 = Completely True.
The scale includes 1 reverse-scored items to reduce acquiescence bias.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 1 to 5. Interpretation guidelines:
- Low Motive Strength (Average): 1 – 2
- Moderate Motive Strength (Average): 3 – 3
- High Motive Strength (Average): 4 – 5
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alphas range from .76 to .94 across subscales.
Administration
The scale is self-administered and typically takes approximately 10 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.