Luxury Shopper Webrooming Intention Scale (LSWIS)
Measures factors influencing a consumer's intention to research luxury products online before purchasing them in physical stores.
Scale Development & Technical Details
Scale Overview
The Luxury Shopper Webrooming Intention Scale (LSWIS) was developed by Umair Akram, Rambabu Lavuri (2024). It is designed to measure Luxury Webrooming Intention. The scale is intended for use with Luxury consumers.
Scale Structure
This instrument consists of 22 items organized into 7 factors/subscales: Need for Touch, Need for Interaction, Perceived Ease of Use for Online Search, Perceived Usefulness of Online Search, Hedonic Value, Utilitarian Value, Webrooming Intention.
| Factor / Subscale | Items | N |
|---|---|---|
| Need for Touch | 1,2,3 | 3 |
| Need for Interaction | 4,5,6,7 | 4 |
| Perceived Ease of Use for Online Search | 8,9,10 | 3 |
| Perceived Usefulness of Online Search | 11,12,13 | 3 |
| Hedonic Value | 14,15,16 | 3 |
| Utilitarian Value | 17,18,19 | 3 |
| Webrooming Intention | 20,21,22 | 3 |
Response Format
Respondents rate each item using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 22 to 110. Interpretation guidelines:
- Low Webrooming Intention and Drivers: 22 – 51
- Moderate Webrooming Intention and Drivers: 52 – 80
- High Webrooming Intention and Drivers: 81 – 110
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Not specified in text.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.