Franchisee-Franchisor Trust – Measurement Model

I am thinking about leaving @HOME.

I am planning to do something other than being a franchisee of @HOME.

I do not want to be part of @HOME much longer.

I intend to end my franchise contract.

I plan to extend my franchise contract at the end of the contract term.

I would recommend @HOME to new franchisees.

Very little would have to change in my present circumstances to cause me to leave @HOME.

I trust the good intentions of the @HOME management.

I trust the abilities of the @HOME management.

I trust the good intentions of the @HOME employees.

I trust the abilities of the @HOME employees.

I can rely on the management to operate the @HOME network smoothly.

I trust my fellow franchisees to help me when needed.

I trust that most of my fellow franchisees do what they promise.

I trust the expertise of my fellow franchisees.

I trust my fellow franchisees to not harm the franchise.

@HOME management closely monitors whether franchisees perform according to system rules.

When franchisees do not follow the format's rules, the @HOME management takes effective corrective action.

@HOME management closely monitors the performance of each franchisee.

Overall, I would rate my business as successful.

I am satisfied with the development of my revenues and profits.

In the latest period, I have achieved my financial goals.

Compared to the industry, I would rate my performance as above average.

Many alternatives appeal to me more than being an @HOME franchisee.

Compared to being an @HOME franchisee, I could benefit a lot from an alternative position.

Instead of being an @HOME franchisee there are other options available to make a living.

There are other attractive ways to earn a living.

I would have to spend a lot of time and money to leave the network.

All things considered; I would lose a lot when leaving the network.

@HOME offers customers valuable services for an attractive price.

@HOME offers effective promotional activities.

@HOME offers a clear positioning strategy toward customers.

@HOME management adapts the business format to local circumstances and allows franchisees to do so when necessary.

New franchisees are selected in a good way.

@HOME management provides good training for extant franchisees.

@HOME management understands our industry's quality standards and tries to meet them.

@HOME management understands the laws that apply to our industry and complies with them.

@HOME management offers high-quality ICT systems.

ICT-related problems are effectively resolved.