Status Consumption and Moral Identity Measurement Model
Measures collectivist mindset, moral identity internalization and symbolization, sustainable consumption buying and curtailment behaviors, and status consumption.
Scale Development & Technical Details
Scale Overview
The Status Consumption and Moral Identity Measurement Model was developed by Mertcan Taşçıoğlu (2025). It is designed to measure Moral Identity, Status Consumption, and Sustainable Consumption. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 19 items organized into 6 factors/subscales: Collectivist Mindset, Moral Identity Internalization, Moral Identity Symbolization, Sustainable Consumption Buying, Sustainable Consumption Curtailment, Status Consumption.
| Factor / Subscale | Items | N |
|---|---|---|
| Collectivist Mindset | 1,2,3 | 3 |
| Moral Identity Internalization | 4,5,6 | 3 |
| Moral Identity Symbolization | 7,8,9 | 3 |
| Sustainable Consumption Buying | 10,11,12 | 3 |
| Sustainable Consumption Curtailment | 13,14,15 | 3 |
| Status Consumption | 16,17,18,19 | 4 |
Response Format
Respondents rate each item using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 1 to 5. Interpretation guidelines:
- Low: 1 – 2
- Moderate: 3 – 3
- High: 4 – 5
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Composite Reliability > 0.70.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.