Consumer Experience of Mobile Wallet Platforms–Model
Measures the key drivers and overall consumer experience of mobile wallet platforms.
Scale Development & Technical Details
Scale Overview
The Consumer Experience of Mobile Wallet Platforms–Model was developed by Amit Shankar, Abhishek Behl (2023). It is designed to measure Consumer Experience of Mobile Wallet Platforms. The scale is intended for use with Adults (consumers using mobile wallets).
Scale Structure
This instrument consists of 19 items organized into 6 factors/subscales: Responsiveness, Interactivity, Privacy and security, Convenience, Contact, Consumer experience.
| Factor / Subscale | Items | N |
|---|---|---|
| Responsiveness | 1,2,3 | 3 |
| Interactivity | 4,5,6,7 | 4 |
| Privacy and security | 8,9,10 | 3 |
| Convenience | 11,12,13 | 3 |
| Contact | 14,15,16 | 3 |
| Consumer experience | 17,18,19 | 3 |
Response Format
Respondents rate each item using a 5-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 19 to 95. Interpretation guidelines:
- Low Experience/Satisfaction: 19 – 45
- Moderate Experience/Satisfaction: 46 – 71
- High Experience/Satisfaction: 72 – 95
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Composite reliability > 0.70.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.