Continuous Visiting Behavior – Measurement Model (CVB-MM)

Information on travel accommodation’s social media websites was helpful.

Online reviews posted by travel accommodation guests affect my decision.

I often look on the internet to help me decide before booking the travel accommodation.

Social media sites provide useful information about travel accommodation.

I usually ask my friends and family about their recommended travel accommodation every time I go on vacation.

My decision in booking travel accommodation depends on friends’ and family’s feedback.

I often recall past recommendations from friends and family when booking travel accommodation.

I usually let other people decide for me though I ask others for recommendations.

I feel that the travel accommodation’s reputation is generally reliable based on online reviews.

I feel that the travel accommodation will meet my expectation based on friends’ and family’s feedback.

I feel that the information I gathered about the travel accommodation is trustworthy.

I feel that I will be satisfied with my choice of travel accommodation.

The travel accommodation kept promises and commitment to the services they offered.

The travel accommodation laid out important information about their amenities.

The travel accommodation provided accurate visual representations.

I always get a remarkable experience every time I visit the travel accommodation.

I expect the travel accommodation’s room size to be adequate.

I expect the travel accommodation’s interior design to be aesthetically pleasing.

I expect the travel accommodation to be clean.

I expect the travel accommodation’s bed, mattress, and pillow to be comfortable.

I expect the travel accommodation’s bath amenities and air conditioning to be appropriate.

I expect the travel accommodation to be accessible by public transport.

I expect the travel accommodation to provide adequate security features.

I expect the travel accommodation’s Internet connection to be accessible and stable.

I expect the travel accommodation to be soundproof.

I expect that the travel accommodation provides a variety of food and beverage services that I can choose from.

I expect that the travel accommodation prepares and deliver food and beverage on time.

I expect that the travel accommodation provides luxurious dishes.

I expect that the travel accommodation provides quality food and beverage.

I expect that the travel accommodation’s employees are courteous and professional.

I expect that the travel accommodation’s employees demonstrate their willingness to help me.

I expect that the travel accommodation employees can solve my problems.

I expect that the travel accommodation’s employees provide a thorough and satisfactory service.

I expect adequate and quality travel accommodation room.

I expect high-quality travel accommodation infrastructure.

I expect physical facilities and amenities provided by the travel accommodation.

I expected an ideal location for travel accommodation.

I expect safety & security features from the travel accommodation.

I expect to trust the behavior of the employees who provide services in the travel accommodation.

I expect high-quality food and beverage from the travel accommodations.

I consider my staying experience fortunate through bargains (e.g., special rates, offers, and discounts).

I am willing to pay for excellent travel accommodation services.

I am willing to pay for additional charges.

The food and beverage served at travel accommodations are worth their prices.

The travel accommodations provide basic service (e.g., housekeeping and room service) worth its price.

The travel accommodations offer worthy amenities (e.g., spa and gym).

The travel accommodations’ services and prices complement each other.

I feel satisfied with the travel accommodation’s overall service.

I feel satisfied with the accuracy of my research and the positive end-result of my travel accommodation experience.

I find it worthy spending time researching travel accommodation because it generated excellent results.

I feel satisfied with the travel accommodation’s price.

I will make an effort to book the same travel accommodation when traveling to Palawan.

I intend to prioritize the travel accommodation I went to compared to other accommodations when traveling to Palawan.

I will make an effort to book the same travel accommodation when traveling to Palawan.

I intend to be a loyal customer of the travel accommodation I went to when traveling to Palawan.