Scale Overview
The Effects of Relational Knowledge Emphasis on New Product Development Strategy Model was developed by Wang, Xinchun; Wei, Ruiqi; Liu, Yuerong; Xia, Hui; Zhao, Yanhui (2023). It is designed to measure Relational Knowledge and New Product Development Strategy. The scale is intended for use with Business-to-Business (B2B) firms.
Scale Structure
This instrument consists of 24 items organized into 7 factors/subscales: Interactional Knowledge, Functional Knowledge, Market Knowledge, Exploration, Exploitation, Technology Turbulence, State Ownership.
| Factor / Subscale |
Items |
N |
| Interactional Knowledge |
1,2,3,4 |
4 |
| Functional Knowledge |
5,6,7,8,9 |
5 |
| Market Knowledge |
10,11,12 |
3 |
| Exploration |
13,14,15,16,17 |
5 |
| Exploitation |
18,19,20 |
3 |
| Technology Turbulence |
21,22,23 |
3 |
| State Ownership |
24 |
1 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = 1 (Very Little / Very Low / Strongly Disagree), 2 = 2, 3 = 3, 4 = 4, 5 = 5, 6 = 6, 7 = 7 (Lots of Knowledge / Very High / Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 1 to 7. Interpretation guidelines:
- Low level/emphasis: 1 – 3
- Moderate level/emphasis: 4 – 5
- High level/emphasis: 6 – 7
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Composite Reliability (CR) ranged from 0.73 to 0.87.
Administration
The scale is self-administered and typically takes approximately 8 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.