Enterprise Social Media Usage and Employee Creativity Model (ESMU-EC)
Measures the impact of excessive enterprise social media usage, techno-overload, technology-family conflict, and fatigue on employee creativity.
Scale Development & Technical Details
Scale Overview
The Enterprise Social Media Usage and Employee Creativity Model (ESMU-EC) was developed by Wen Si, Naseer Abbas Khan, Muhammad Ali, Muhammad Waqas Amin, Qianyun Pan (2023). It is designed to measure Enterprise Social Media Usage, Techno-Overload, Technology-Family Conflict, Fatigue, Employee Creativity. The scale is intended for use with Employees / Adults.
Scale Structure
This instrument consists of 19 items organized into 5 factors/subscales: Excessive Enterprise Social Media Usage, Techno-Overload, Technology-Family Conflict, Enterprise Social Media Fatigue, Employee Creativity.
| Factor / Subscale | Items | N |
|---|---|---|
| Excessive Enterprise Social Media Usage | 1,2,3 | 3 |
| Techno-Overload | 4,5,6,7 | 4 |
| Technology-Family Conflict | 8,9,10 | 3 |
| Enterprise Social Media Fatigue | 11,12,13,14,15 | 5 |
| Employee Creativity | 16,17,18,19 | 4 |
Response Format
Respondents rate each item using a 7-point Likert scale (1 = Strongly Disagree to 7 = Strongly Agree).
The scale includes 1 reverse-scored items to reduce acquiescence bias.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 19 to 133. Interpretation guidelines:
- Low overall score: 19 – 57
- Moderate overall score: 58 – 95
- High overall score: 96 – 133
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha 0.76 to 0.85.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.