Environmental Stimuli, Satisfaction, and Behavioral Intentions in the Alternative Golf Context Model
Measures environmental stimuli, customer satisfaction, activity involvement, and behavioral intentions in alternative golf settings.
Scale Development & Technical Details
Scale Overview
The Environmental Stimuli, Satisfaction, and Behavioral Intentions in the Alternative Golf Context Model was developed by Jeeyeon Jeannie Hahm, David J. Kwun, Juhee Kang (2023). It is designed to measure Environmental stimuli, satisfaction, and behavioral intentions in alternative golf. The scale is intended for use with Adults (18 years and older) visiting alternative golf facilities.
Scale Structure
This instrument consists of 19 items organized into 6 factors/subscales: Physical Environment Quality, Food and Beverage Quality, Service Quality, Satisfaction, Activity Involvement, Behavioral Intentions.
| Factor / Subscale | Items | N |
|---|---|---|
| Physical Environment Quality | 1,2,3 | 3 |
| Food and Beverage Quality | 4,5,6 | 3 |
| Service Quality | 7,8,9 | 3 |
| Satisfaction | 10,11,12,13 | 4 |
| Activity Involvement | 14,15,16 | 3 |
| Behavioral Intentions | 17,18,19 | 3 |
Response Format
Respondents rate each item using a 7-point Likert scale (1 = Strongly Disagree to 7 = Strongly Agree).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Cronbach's alpha: 0.827 – 0.890.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.