Multidimensional Media Influence Scale – MMIS
Measures the internalization of media-promoted appearance ideals and social comparison behaviors in relation to media figures.
Scale Development & Technical Details
Scale Overview
The Multidimensional Media Influence Scale – MMIS was developed by Cusumano, D.L., & Thompson, J.K. (2000). It is designed to measure Media influence and body image. The scale is intended for use with Children and adolescents (8-11 years).
Scale Structure
This instrument consists of 12 items organized into 2 factors/subscales: Internalization, Comparison.
| Factor / Subscale | Items | N |
|---|---|---|
| Internalization | 1,2,3,5,6,8,9,10,11 | 9 |
| Comparison | 4,7,12 | 3 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Completely Disagree, 2 = Disagree, 3 = Neither Agree Nor Disagree, 4 = Agree, 5 = Completely Agree.
Scoring
Items are summed to produce a total score.
Total scores range from 12 to 60. Interpretation guidelines:
- Low Media Influence: 12 – 27
- Moderate Media Influence: 28 – 44
- High Media Influence: 45 – 60
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Not specified.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.