Scale Overview
The Socio Communicative Orientation Scale – SCO was developed by Virginia P. Richmond & James C. McCroskey (1990). It is designed to measure Socio-Communicative Orientation. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 20 items organized into 2 factors/subscales: Assertiveness, Responsiveness.
| Factor / Subscale |
Items |
N |
| Assertiveness |
2,3,5,6,9,11,14,18,20 |
9 |
| Responsiveness |
1,4,7,8,10,12,13,15,16,17 |
10 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = Strongly disagree that it applies, 2 = Disagree that it applies, 3 = Undecided, 4 = Agree that it applies, 5 = Strongly agree that it applies.
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Not specified in source text.
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.