Homophily Scales (Old version)
Measures perceived similarity between the respondent and another individual in terms of attitude and background.
Scale Development & Technical Details
Scale Overview
The Homophily Scales (Old version) was developed by James C. McCroskey, Virginia P. Richmond, & John A. Daly (1975). It is designed to measure Perceived Homophily. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 8 items organized into 2 factors/subscales: Attitude Homophily, Background Homophily.
| Factor / Subscale | Items | N |
|---|---|---|
| Attitude Homophily | 1,2,3,4 | 4 |
| Background Homophily | 5,6,7,8 | 4 |
Response Format
Respondents rate each item using a custom response format.
Response anchors: 1 = 1 (Very strong feeling for right statement / unlike), 2 = 2 (Strong feeling), 3 = 3 (Fairly weak feeling), 4 = 4 (Unsure or undecided), 5 = 5 (Fairly weak feeling), 6 = 6 (Strong feeling), 7 = 7 (Very strong feeling for left statement / like).
Scoring
Items are scored by subscale, with each subscale sum representing a distinct dimension.
Total scores range from 4 to 28. Interpretation guidelines:
- Low Perceived Homophily: 4 – 12
- Moderate Perceived Homophily: 13 – 19
- High Perceived Homophily: 20 – 28
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Not specified.
Administration
The scale is self-administered and typically takes approximately 3 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.