Marlowe-Crowne Social Desirability Scale – Short Form (M-C (20))
Measures the tendency of individuals to project favorable images of themselves during social interaction.
Scale Development & Technical Details
Scale Overview
The Marlowe-Crowne Social Desirability Scale – Short Form (M-C (20)) was developed by Robert Strahan & Karen C. Gerbasi (1972). It is designed to measure Social Desirability. The scale is intended for use with Adults.
Scale Structure
This instrument consists of 20 items.
Response Format
Respondents rate each item using a dichotomous True/False format.
The scale includes 10 reverse-scored items to reduce acquiescence bias.
Scoring
Items are summed to produce a total score.
Total scores range from 0 to 20. Interpretation guidelines:
- Low social desirability: 0 – 8
- Average social desirability: 9 – 14
- High social desirability: 15 – 20
Psychometric Properties
Internal Consistency: The scale has demonstrated good to excellent internal consistency with reported Cronbach’s alpha values of Alpha coefficients of .70 (males) and .66 (females).
Administration
The scale is self-administered and typically takes approximately 5 minutes to complete. It can be administered individually or in group settings. No special training is required for administration.