Traditional-Affectional Rationalization is an idea put forth by sociologist Max Weber as a part of his broad-based theorems on social organization. Weber defined the rationalization process as the practical application of knowledge to achieve a desired end result. He defined affective action as acting on the emotional state rather than rational weighing in of means and ends. Traditional action is defined as action guided by custom or habit. Combining these three terms means you come to conclusions or resolution by combining all three aspects – knowledge with both traditional and emotional inputs.