The term social content was recently coined with the rise of social media and generally means anything that someone has posted or shared with others. Content marketing are methods by which businesses or individuals use their social media content to attract and retain customers or followers. Social media content models refer to the link between social media and content-sharing that occurs online on multiple social media platforms. As a recent development in marketing the definition of this type of activity is not yet well-understood and is still being defined. There are different models, or methods, when it comes to sharing content and social media.